Job For Marketing and Communications Manager In A Reputable Microfinance Bank

Knowledgepool Consulting Limited – Our client, a reputable Microfinance Bank with international background, requires career driven, honest and intelligent candidate to join its team in the position below:



Job Title: Marketing and Communications Manager
Location: Ibadan, Oyo

Duties and/or Principal Responsibilities
Strategic Marketing:

  • Define the marketing mix per segment and provide data & insight to support business development strategy
  • Development of the annual marketing plan
  • Propose and monitor the validated marketing budget
  • Define and manage the customer journey across each product segment and propose adjustment based on the customer experience
  • Development and refinement of marketing goals, pricing strategies, promotional activities and branding in consultation with staff and clients.
  • To build unique selling propositions and differentiators for the products and provide support to boost sales of each of the product in the market

Customer Service:

  • To deliver a customer experience that evokes a sense of ownership, acceptance and belonging for the target market
  • Prepare report and continuous indicators for measuring customer service delivery to EXCO & branches and follow-up on the action plan
  • Regular surveys, feedback sessions and events to measure levels of satisfaction or dissatisfaction of customers
  • Monitor client retention rates and organize regular customer engagements
  • Design, implement and monitoring of customer reward and loyalty schemes to sustain customer base and encourage referrals
  • Ensure high quality customer service standard for the network

Brand Management:

  • Building and sustaining a reputable image for the brand within identified markets to gain favourable market share and gain customer trust & loyalty for the brand.
  • Maintaining a visible brand identity by ensuring uniformity for internal & external branches based on the
  • Group brand manual. Ensure that the brand is visible, positive and compliant on all material/support
  • Animate the brand ambassador campaign for the branch network


  • To develop messages and speeches which talk to each segment for each product and services
  • To create communication materials
  • To manage media planning and media buying for communication materials
  • Monitor & evaluate the impact of each media campaign
  • Below the line communication : Organize road shows, tradeshows and market storms to create awareness for products and services

Research & Studies:

  • To provide relevant industry related information that may guide the development and introduction of tailored and innovative products for target markets.
  • Market count, background research and zoning for network expansions
  • Mystery shopper activities to measure brand acceptance and collect feedback on brand perception and acceptance
  • Mystery shopper activities to monitor competition and stay up-to-date with trends to strategically position ourselves favorably within existing and new markets
  • Direct market analysis and research to identify trends and opportunities in the industry
  • Competitor watch and monitoring

Events & Sponsorship:

  • Organize and participate in social events that support each product/brand objective and will create an avenue for target market to connect emotionally with the Advans brand.
  • Organize & partner events that support bank’s objectives for clients, products, services/brand all through the year
  • Organize internal events to sustain customer loyalty and brand love
  • Develop and participate in corporate social initiatives to provide support and development for host communities within the environment

Internal Communication:

  • To ensure all Staff are up-to-date on internal activities, events, awards or social initiatives
  • Maintaining Staff interaction and contribution through publication of news and motivational pieces on the intranet.
  • Direct the creation of internal communications, press releases and speeches compliant with brand standards for all internal & external communication by standard

Corporate Communication:

  • To ensure all stakeholders (external public) are provided up-to-date information on product, services and industry related updates.
  • To ensure website has up-to-date information on brand, product & services
  • Search engine optimisation

Social Performance Monitoring:

  • Monitoring and collate information for social performance monitoring
  • Provide reports and update to the SPM champion at the board

Qualification and Requirements

  • University Degree in Business, Marketing, Communications or Public Relations
  • Other Relevant Professional Qualifications

Work Experience:

  • 7+ years in professional B2B or B2C marketing and marketing communications experience with at least 3years in management position


  • Very Attractive



How To Apply
Interested and qualified candidates should send their CV’s to: and


Application Deadline 30th May, 2018.

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