Digital Marketing Lead at Infinix Mobility

TRANSSION HOLDINGS, the company formerly known as TECNO TELECOM LIMITED, established in July 2006, is a high-tech company specializing in the R&D, production, sale and service of mobile communication products. After years of development, TRANSSION has become an important part of the mobile phone industry and one of the major mobile phone manufacturers in the world. Currently, it has full ownership of three famous mobile phone brands TECNO, itel and Infinix, and an after-sales service brand Carlcare.

Digital Marketing Lead
Job TypeFull Time
Experience2 – 5 years
Job FieldMedia / Advertising / Branding

Job Summary
The Digital Marketing Lead will be responsible for developing, implementing, tracking and optimizing our digital marketing campaigns across all digital channels. He/She will be required to keep social media channels updated and brand-focused, and seek out new social media avenues, and ways of connecting with target audiences.

Key Roles and Responsibilities

Lead, measure, and optimize SEO/SEM for the organization to maximize traffic and visibility.
Create strategy, plan and execute integrated digital acquisition programs that include a mix of web, mobile, social, display and SEO/SEM advertising elements to increase sales.
Measure and report performance for all digital marketing campaigns and channels (ROI and KPIs), using the data to drive improvement and increase conversion rates.
Integrate online activities with off-line marketing communications plans to ensure campaigns maximize sales.
Responsible for leading website development and ongoing improvements to ensure content drives engagement and increases sales opportunities and revenue (KPIs).
Review new technologies and make recommendations keep the company at the forefront of developments in digital marketing.
Manage and enhance trigger email marketing matrix throughout the customer lifecycle to maximize sales.
Manage vendor relationships to ensure any outsourced work is consistent, high quality, cost-effective, and reflects branding specifications.
Plan and monitor budgetary control for all digital marketing.
Comply with all advertising, ADA, BSA and regulatory requirements.
Other duties as assigned.
Experience & Qualifications

Minimum of HND/B.Sc.
2-5 years of relevant experience in digital marketing.
Required Competencies and Attributes
Excellent knowledge of social media platforms
Previous experience leading teams
Excellent verbal and written communication
Organized and able to meet deadlines
Great Content Writing skills
Great team player
Strong Customer-Service Skills

Method of Application
Interested and qualified candidates should send their CV to stating the job title as subject of the email.

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